Manager of Growth & Brand (Founding Marketer)
Location: Chicago (field-heavy across south & southwest corridors)
Reports to: CEO
You’ll be the one-person founding marketing team driving referral-based growth for MedBridge High-Acuity Homecare & Special Infusions and demand generation + community presence for Assisting Hands Orland Park (private-duty home care). The foundation is live—your mission is to win trust, expand referrers, and convert opportunities into care starts.
- Referral & partner expansion: Systematically win hospitalists, oncologists, wound centers, ID groups, FQHCs, and payers through a tight cadence of practice visits, lunch-and-learns, clinical in-services, and co-marketing kits—each with a documented next step.
- Account-based plays: Tiered target lists by service line (infusions, wound, RPM/CDM, concierge bundles); targeted outreach (email/DM/calls/mailers) and micro-events near priority hospitals/clinics.
- Clinician-credible storytelling: Short expert updates and monthly briefs (no PHI) that support physician decision-making and payer alignment.
- Conversion discipline: Enforce our 2-hour referral response promise, tighten handoffs to evaluation and Start-of-Care (SOC), and remove friction across the referral journey.
- Scorecard & iteration: Run an honest dashboard: inquiries → qualified referrals → eval ≤24h → SOC, split by service line and sub-market; use it to decide the next campaign.
- Compliance by default: HIPAA-safe materials, claims substantiation, version-controlled approvals—survey-ready at all times.
- Demand generation & community presence: Build and maintain referral relationships with hospital/rehab discharge planners, social workers, SNFs/ALFs/ILFs, PCP offices, senior centers, faith-based groups, and community organizations.
- Caregiver brand & pipeline support: Partner with Talent/Operations to position AHOP as an employer of choice; run local caregiver attraction campaigns (events, community partnerships, referral boosters) that improve applicant quality and show-up/retention—without owning HR operations.
- Family decision enablement: Create simple, empathetic decision aids (no PHI) for families and POAs that clarify services, pricing basics, and the first-week experience; host periodic “Family Info Sessions” in the community.
- Neighborhood programming: Plan quarterly community events (falls prevention, dementia communication, family caregiver nights) that convert to assessments; maintain relationships with senior resource coordinators and village aging programs.
- Reputation & outreach discipline: Professionally manage testimonials (de-identified), community sponsorships, and follow-up cadences; document every touchpoint and its outcome.
- Two brands, one mission: High-acuity clinical credibility plus everyday home-care practicality—rich playground for a builder.
- Field-first impact: You’ll spend real time with clinicians, discharge planners, and community partners—and see your work translate directly to care starts.
- Autonomy with support: Clear KPIs, direct access to CEO/CNO, and latitude to design the plays and ship fast.
- 5+ years driving referral-based growth in healthcare or B2B services; bonus for home health/infusion/wound/pharmacy/RPM or private-duty home care.
- Proven field + campaign integration (you can show an end-to-end funnel, not just activities).
- Comfortable running events, writing clinician-credible copy, coordinating follow-ups, and reporting results succinctly.
- Compliance-minded communicator who earns trust with clinicians, discharge planners, and families.
- 2-Hour Referral Response SLA ≥ 95%
- Time-to-SOC median ≤ 24 hours (priority lines)
- Quarter-over-quarter growth in net-new qualified referrers; ≥ 90% source clarity
- Qualified family inquiries and assessments ↑ quarter-over-quarter
- Referral mix diversified across hospitals/SNFs/ALFs/community orgs
- Caregiver attraction support improves show-up rate and 90-day retention (in partnership with Ops/TA)
How to Apply
Apply through this job posting OR
Subject: Manager of Growth & Brand — Your Name.
Optional: In 5–7 sentences, share the three levers you’d pull first to lift MedBridge referrals and AHOP assessments in our first targeted neighborhoods (no PHI).
We hire for skill, integrity, and patient-first thinking. All qualified applicants will receive consideration without regard to any protected status.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Assisting Hands of Orland Park
Assisting Hands Home Care prides itself on offering compassionate, dependable home care to their clients across the US. Their unparalleled reputation of quality home care covers a broad spectrum of services ranging from aging care for the elderly, post-surgery care, transitional care from a hospital or rehab, to post maternity care for those mothers who need care after the birth of their child.
Aside from the company’s mission for quality home care and passion for the value of family, one of the other reasons that Assisting Hands has provided such exceptional care to their clients is due to their high standards for hiring.
According to the company’s Vice President, Gail Stout, Assisting Hands Home Care believes that the caregivers are the face of the company. “Our agencies hire caregivers that first and foremost align with our company’s core values.” Gail went on to explain that their agencies do a complete interview process of each hiring candidate. “We look for the three most important qualities in our caregivers which is professionalism, empathy, and strong communication skills.” Additionally, the agencies do a comprehensive background screening, training and verification of skill competency. “Each AHHC agency has a robust pool of caregivers but we are always looking to hire additional caregivers that meet our guidelines and criteria for caring for our clients,” Gail said.
According to some of the agencies’ caregivers, Assisting Hands motivates their employees to give the best care possible. “They treat their caregivers with very high standards,” said Fatima L. She went on to say that the company strives to provide quality care to their clients for all their individual needs. “Because of this quality care it makes a great difference to all elderly clients and their families.”
Some of the other comments made by various Assisting Hands caregivers are “I applaud this company for the high standards and ethics that I have witnessed…” - Julie J.
“I have worked for home care companies in the past and none of them are at all like Assisting Hands Home Care. I feel like a genuinely valued employee.” Kelsey L.
“What I have experienced since working at AHHC is that the company truly cares about its clients just as well as its employees. They are always willing to help and go the extra mile to meet everyone’s needs.” LaEasha G.
Assisting Hands Home Care and their employees believe that there is value to offering dependable care and compassion to those in need which is witnessed on a daily basis by both the staff and the clients. No matter what service is being provided, from light housekeeping and making meals to helping with bathing and grooming needs, caring for others with dignity and dedication is paramount to Assisting Hands Home Care which is reflected in AHHC caregivers.
Company Website: www.assistinghands.com
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